Jedora Partner Central
A jewelry marketplace for online sellers to create product listings, set up an online store front, and fulfill orders.
My Role
I was the sole UX/UI designer on an agile team of developers, stakeholders, QA engineers, and merchandizers.
Deliverables
Interaction Design: High-Fidelity interactive Prototypes for desktop and mobile screens.
UX/UI Design:
Design System Creation
Competitor Analysis
Information Architecture
Project Specifications
Duration: 12 weeks
Tools:
Sketch
Illustrator
Jira
Overview
Jedora Partner Central is a jewelry, watches, and gemstones marketplace that brings together both familiar and emerging brands, designers, and best-in-class manufacturers, to provide a one-stop-shop for all your jewelry, watch, and loose gemstone needs. The Jedora Partner Central platform allows vendors to onboard onto the platform and sell their jewelry to a large and rapidly growing consumer base.
Our Goal
Jedora Partner Central wanted the functionality to onboard individual contributors into the platform and allow them to create custom arrangements of products to feature on specific storefronts to potential consumers.
The Solution
Create an area on Jedora Partner Central for stores to onboard individual contributors, assign titles, and grant user permissions. Develop a unique nomenclature and platform architecture that allows for maximum flexibility for different levels of user permissions and product creation all while aligning with the Jedora brand voice.
Defining the Nomenclature and User Types
Everyone is familiar with the term "influencer" but we truly felt that individual contributors to the Jedora Partner Central platform are more than that. We consider them to be experts in the world of high end fashion and jewelry. With that being said we developed the following profile types and definitions:
Designing the Onboarding Workflow
During the onboarding process users are guided by a list of sections they must complete before the Active Profile action in enabled. This list is exposed as a side navigation on desktop and accessible on the Public Profile Information page on mobile.
Problem
How do we create an intuitive onboarding process that allows maximum flexibility for users to create a unique profile type while also ensuring the right credentials and information are captured?
The Solution
A guided onboarding experience filled with tool tips, examples, and Jedora Partner Central services assistant on call to help.
Designing the Style Lists Creation Workflow
Problem
How do we make it easy as possible for our users to access and organize the thousands of products in the listings database.
The Solution
Create a collection type called "Style List". This will allow users to save groupings of products to essentially pick back up at a later time. Style lists do not have a front end counterpart meaning that shoppers on Jedora Partner Central will never see the Style Lists our users create.
Designing the Assortments Creation Workflow
Problem
How do we allow for our users to showcase a curated set of products to shoppers on Jedora Partner Central?
The Solution
Create a collection type called "Assortments". Assortments are a collection of items that may not share a common theme but are arranged by our users and presented to consumers.
Designing the Looks Creation Workflow
Problem
How do we allow our users to curate a group of products that are meant to be worn together as a cohesive look.
The Solution
Create a collection type called "Look". This will allow our curators to position items as a complete look. Looks will display differently than assortments and consumers will be enticed to purchase the complete set of items.
Lessons Since Launch
A lot of online stores have similar patterns but that does not mean the patterns work. I spent a great deal of time researching and collecting inspiration from online retailers and found that most sites copy one another. However, comparing popular patterns with sources of UX/UI truth like NNG and the Baymard Institute I found that my reference material scored very low is usability and accessibility.
Since launch we have been collecting feedback from our users and are actively planning future iterations and improvements to the Jedora Partner Central platform.